How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...

Is an Event Sponsorship Right for Me?

Not sure whether an event sponsorship request is a great marketing opportunity or a bad budget move? Use the flowchart below to help you decide!   If you’ve ever gotten a cold call asking your company to sponsor an event, your first instinct might be to say “no.”...

Meet Vela’s Carly Lawson

The term “graphic designer” doesn’t cover everything Carly Lawson can do. So we made her Vela’s senior creative designer instead. Q: What do you do at Vela? A little bit of everything! Graphic design, video editing, website creation, motion graphics, planning and...