by Jeff Thomas | Jun 1, 2022 | Agency Blog
Business Plan vs. Go-To-Market Strategy (And Why You Need Both) Strategy over everything. This is Vela’s approach to all that we do, and it’s why our work is effective. But smart marketing doesn’t stop at a single plan or strategy. For brands looking to create and...
by Jeff Thomas | Jan 4, 2023 | Agency Blog
New Year, New Goals You know the drill. With each new year comes new lists, new goals, new resolutions for improving your life, health, and happiness. This figurative transition—an arbitrary passage of time—is an opportunity for us to not only reset, but to...
by Jeff Thomas | Apr 27, 2022 | Agency Blog
What to Know About the Metaverse Right Now The term Metaverse may sound futuristic, but it has been part of the English vocabulary for over 30 years. Science fiction writer Neal Stephenson coined the term in his 1995 dystopian novel “Snow Crash” in which users live,...
by Jeff Thomas | Mar 15, 2022 | Agency Blog, Branding
The Rock Hound’s Guide to External and Internal Branding Geodes are amazing rocks. They look like something you’d toss in a wheelbarrow when tilling your garden. But if you crack them open you find something beautiful inside. (Bear with us – people who work in...
by Jeff Thomas | Feb 16, 2022 | Agency Blog
How to Hire a Marketing Agency: Date Your Agency First If you’re reading this, you’re probably thinking about hiring an agency for your marketing or PR needs. You have made it to the right place. Vetting an agency for a partnership is like how you might vet a romantic...
by Jeff Thomas | Feb 11, 2022 | Agency Blog
Trending with Vela: Where to Spend Your Advertising Dollars in 2022 The team at Vela Agency is excited about advertising trends for 2022 and how we can see them playing out for our clients. As always with our #TrendingWithVela series, we don’t claim to have all the...
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