by Jeff Thomas | Jun 1, 2022 | Agency Blog
Business Plan vs. Go-To-Market Strategy (And Why You Need Both) Strategy over everything. This is Vela’s approach to all that we do, and it’s why our work is effective. But smart marketing doesn’t stop at a single plan or strategy. For brands looking to create and...
by Jeff Thomas | Jan 4, 2023 | Agency Blog
New Year, New Goals You know the drill. With each new year comes new lists, new goals, new resolutions for improving your life, health, and happiness. This figurative transition—an arbitrary passage of time—is an opportunity for us to not only reset, but to...
by Jeff Thomas | Apr 27, 2022 | Agency Blog
What to Know About the Metaverse Right Now The term Metaverse may sound futuristic, but it has been part of the English vocabulary for over 30 years. Science fiction writer Neal Stephenson coined the term in his 1995 dystopian novel “Snow Crash” in which users live,...
by Jeff Thomas | Mar 27, 2022 | Featured Work
Before You Buy, Check PTI Vela Agency has worked as PTI’s marketing partner for more than 15 years. Our work spans the gamut, from print to digital advertising, from internal displays to outdoor billboards, and from airport commission events to experiential...
by Jeff Thomas | Mar 24, 2022 | Portfolio
Creating a New Brand for a New Vision West Virginia InternationalYeager Airport BrandingStrategyDesign the why. In the 75 years since its opening, the airport in West Virginia’s capital city has been known by several names: Kanawha Valley Airport, Chuck Yeager Airport...
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