How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...

The Journey Worth Taking

Learn how to define your customer journey and make it a worthwhile one. A journey of a thousand miles begins with a single step. – Lao Tzu Sounds long. And maybe hard. And that may be what you’re thinking whenever someone mentions customer journey mapping. We hear it...

The Super Big Bowl of Advertising

The best Super Bowl commercials in 2019, according to Vela intern Daisha A. Bunn.   Bacon wrapped jalapeño peppers? Check. Friends and family? Check. Bedtime? Ruined. Is it just me or has the Super Bowl become an event comparative to a national holiday? The...