What’s In a Name?

Learn about the five steps we use in our brand naming and renaming projects. ? Sometimes your brand needs more than a facelift. It needs a new name. Maybe it’s because there’s a sudden controversy that you need to separate your organization from. Maybe ownership...

How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...