Trending with Vela: Where to Spend Your Advertising Dollars in 2022

The team at Vela Agency is excited

about advertising trends for 2022 and how we can see them playing out for our clients.

As always with our #TrendingWithVela series, we don’t claim to have all the answers, but you can count on us to do our research.

More than one source reports that advertising spending is expected to grow pretty much across the board in 2022. It’s no surprise that spending on digital marketing is expected to increase, based on purchasing patterns that shifted at the start of the pandemic and show no signs of turning back.

What’s more interesting is that the increase in all categories is supposed to lead to a spending boost of about 10%. That’s coming off of 2021, which realized a projected growth of 22.5% in global media ad revenue.

After digital media, analysts expected to see the largest growth in spending in streaming audio and video advertising, in-game advertising and influencer marketing. Even traditional marketing services are expected to enjoy an increase in spending, with public relations and print content marketing leading the way.

So what does this all mean?

• Businesses that started during the pandemic have invested heavily in advertising when established companies cut back (Ginger warned you about that one)
• The pandemic trend for consumers to find and buy what they want online hasn’t gone away
• Digital advertising isn’t your only option – depending on your objectives and consumer, it may not even be your best option

Let’s face it:

If your competitors are spending money on marketing, you need to be too. But that doesn’t mean that you need to be spending your advertising budget in the same way or the same places as last year. We can do the analysis on the best ways to reach your audience and the strategies that will resonate with them. Contact us today to get started.