One of the things we love about the world of digital communications is how quickly things change. Whether it’s new technology, higher expectations from our key audiences or new ways to reach and help customers, working in social media is always exciting. It can also be daunting at times. But don’t worry. There are best practices to follow for each platform, and we’ve included some of our favorites in this article to make your endeavors a success in 2020.

Do:

  • Always tag community partners and locations.
  • Regularly change your cover photo (quarterly) to align with programming and seasons.
  • Post consistently.
  • Use hashtags strategically, coincide with campaigns or relevant themes and subjects.
  • Use a call to action in your descriptions, such as “Stop by our tent” or “Call us today.”

Don’t:

  • Get wordy in your descriptions. Stick to two sentences, max.
  • #Don’t #Over #Use #Hashtags.
  • Over-post. Stick to a recommended consistency. This will vary based on your business and your audience.
  • Post irrelevant content for the sake of engagement – always stay on brand.
  • Ignore targeting.

Do:

  • Connect with industry leaders or celebrities.
  • Retweet appropriate content.
  • Vary the type of content you post. This is why having a content plan or calendar is extremely important.
  • Use correct grammar.
  • Live tweet during events.
  • Be mindful of who you follow.

Don’t:

  • Go crazy with capital letters and exclamation marks – keep your posts fun but professional.
  • Follow everyone.
  • Miss an opportunity to engage. Go in often to see if you’ve been mentioned or if a relevant topic is trending.

Do:

  • Use the link in your bio to promote specific posts or landing pages.
  • Ask questions for engagement and engage with others.
  • Use the story feature for events or “Day in the life” content.

Don’t:

  • Over-post.
  • Post the same image multiple times. You can get away with it on Facebook, but not Instagram.
  • Forget to incentivize followers (reasonably).
  • Forget to caption every post.

Do:

  • Partner with influencers.
  • Go behind the scenes.
  • Mix it up with photos, videos and text.
  • Plan your story. Each Snapchat post should actually tell a story.
  • Use stickers, filters, emojis and doodles.
  • Create Geofilters for every event.

Don’t:

  • Go off-brand.
  • Post long stories.
  • Try to have perfect photos. It’s Snapchat, not Instagram.
  • Switch back and forth from vertical to horizontal images when telling a story.

Are you curious about other platforms? Check out this informative series that goes in-depth on social media platforms and how to use them. If you feel like your business could benefit from a strategic plan for how to best incorporate social media to reach your goals, contact us today.