SEO Glossary

Jul 20, 2020 | Agency Blog, Digital Media

Search engine optimization, or SEO, is an everevolving practice.

Search engines, such as Google, continue to refine their algorithms to provide improved search experiences. This creates a space for marketing professionals to work together to develop effective strategies to rank at the top of a SERP, or search engine results page 

To understand these strategies, as well as their pros and cons, it’s important to also understand the lingo that has formed around this branch of digital marketing. The digital team at Vela Agency has drafted this SEO glossary to help you get started.


An SEO Glossary of Lingo and Terminology for Beginners


 A formula by which stored information is retrieved and prioritized in meaningful ways


Short for alternative text, this term refers to the text in the HTML code that describes images and files on web pages


These “inbound links” are links from outside a website, driving traffic to that website

Black hat

SEO practices that violate Google’s guidelines


When a web browser saves a version of your website after a user’s first visit to provide faster load times for subsequent visits


the verb describing when a search engine reviews a site’s content to index it for SERPs

Duplicate Content

Copy, images or files that are replicated, either on multiple websites or repeating multiple times within the same site

Featured Snippets

Answer boxes scraped from a website that appear at the top of SERPs for certain queries

Google Search Console

A program that allows site owners to visualize how their site is ranking in search (made more powerful when linked to a Google Analytics account)


The storing and organizing of content found by search engines during a crawl


 A singular word that a user types into a search bar for a query

Keyword Phrase

A combinations of keywords used together in the search bar for a query

Long-tail Keyword

Longer, usually more specific keyword phrases, typically comprised of three or more words

Meta Descriptions

HTML elements that describe the content of a specific page within a website. Typically, Google will display this information along with the page title and link on an SERP

Regional Keyword

A query term that refers to when a user is trying to find information based on a physical location

Scraped Content

Taking content (text, images, videos) from a website that you do not own and republishing it on your website without permission

Search Engine

 An online platform, such as Google or Bing, that indexes content from the internet and matches it to a user’s search query


Search engine results page

Site Map

A list of URLs on your website that bots use to more efficiently crawl and index a website


The words or terms typed into a search bar

White Hat

SEO practices that comply with Google’s guidelines

Now that we’re all on the same page with the lingo,

feel free to check out some of the blog posts below to learn more about SEO and SEO strategies. If you have words or phrases you’d like to see added to this SEO glossary, drop us a message in our chat feature or in the comment box at the bottom of this post.

If you’re ready to start some conversations at your business about SEO strategies, give us a call. We’d be a great partner to facilitate those discussions, develop strategies, implement the plans and measure the success.


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