Piedmont Triad International Airport

Giving a marketing campaign new wings

"
3

Giving a marketing campaign new wings

 

Piedmont Triad International Airport (PTI) has gotten so much mileage out of a tagline developed more than 10 years ago – Fly Easy. Fly from PTI. For more than 10 years, we worked with PTI to develop and execute the airports digital, out-of-home and print marketing efforts.

And when it was time for a brand refresh, we came through with flying colors with a campaign that showed how PTI makes life, not just flying, easier for travelers.

Giving a marketing campaign new wings

Piedmont Triad International Airport (PTI) has gotten so much mileage out of a tagline developed more than 10 years ago – Fly Easy. Fly from PTI. For more than 10 years, we worked with PTI to develop and execute the airports digital, out-of-home and print marketing efforts.

And when it was time for a brand refresh, we came through with flying colors with a campaign that showed how PTI makes life, not just flying, easier for travelers.

Category: Websites

Air travel is stressful enough, but the folks at Piedmont Triad International Airport believe using their airport shouldn’t be. Hence, the airport’s slogan: “Fly easy. Fly from PTI.” So we decided to make “ease of use” the driving focus when it came to develop the latest iteration of the PTI website. The new flyfrompti.com puts all the information on its home page that you’d need for a trip: real-time flight schedules, current weather conditions, airline, a flight map, and ground transportation and lodging options.

 

We put a lot of thought into making something easy.

A few details:

  • FlyfromPTI.com is fully ADA-compliant.
  • Scalable Vector Graphics files, or SVG files, were used to create full-screen backgrounds that load fast and look sharp.
  • Analysis of industry best practices and user analytics guided content, navigation and design decisions from start to finish.

 

Category: Digital

With the launch of its free web app, Piedmont Triad International Airport made spending time in the airport an easier experience for travelers. In addition to providing helpful information, the app includes a playlist that shares some flight-inspired songs and music created by North Carolina artists.Users can access the app when they accept the terms of the airport’s Wi-Fi service. For PTI passengers, nothing could be easier

A few details:

  • The app was designed to be mobile first, mobile friendly and fully ADA compliant.
  • A carefully selected “Fly Easy” music playlist included songs related to flying and works from North Carolina artists.
  • From the app, users could quickly access arrival and departure information, terminal maps, contacts for ground transportation providers, and directions for the airport’s “Walking Art Tour.”