Cranking It Up

Cranking It Up Introducing the National Cycling Center Project Description Cycling has become a big deal in Winston-Salem.  In addition to an active cycling culture that now boasts thousands of active members, the city is now host to the internationally attended...

Packaging the Local Flavor

Packaging the Local Flavor Golding Farms Project Description Golding Farms Foods had a story to tell.  And a namesake to tell it.  This decades-old private label manufacturer of salad dressings, mustards and sauces had decided to make an investment in their own...

An EVO-lution in Name

An EVO-lution in Name The Evo Corporation Project Description Soil Solutions, a growing regional player in the soil remediation and environmental business, had a problem.  It’s name just didn’t capture the scope of its activities anymore.  It’s business was expanding...

Telling the Whole Story…with Sizzle

Telling the Whole Story…with Sizzle Mack Project Description Mack is one of America’s most iconic brands.  With a history of over 100 years, the brand was given a face-lift and fresh direction in 2014.  We were asked to take this direction and quickly create an...

Renovating a Brand

Renovating a Brand Dex Project Description Dex is one of the country’s leading suppliers of recycled, renovated and surplus heavy-duty truck parts.  They came to Vela asking for a new brand look that better captured their leadership position in the industry and better...