Project Description

The Supplier Summit, a two-day meeting held annually in late summer, is conducted by Volvo Group North America Aftermarket Marketing & Sales.  Its purpose is to update supplier partners regarding the state of the trucking industry, review goals for collectively growing the aftermarket parts sales business and secure commitments for next-year program funding.

Project Details

Client Volvo Group
Date 2014
Skills Event Management
Manager Fanny Stronach

Our Role:
  • Event communications to supplier and corporate attendees, including invitations, agendas, travel planning, post-event follow-up, etc.
  • Pre-event and on-site registration
  • Meeting logistics, such as food and beverage, A/V and meeting room set-up
  • Event registration and program organization
  • Creative and production:  Annual event theme, program, signage, PowerPoint templates and presentations, etc.
The Challenge:
  • Developing engaging themes and programs, with an appropriate balance of business and entertainment
  • Creating partnership opportunities and programming that appeals to multiple levels of supplier participation
  • Producing a “top-notch meeting” experience with a minimal budget allocation
The Solution:
  • Work hand-in-hand with the client to ensure a clear understanding of their strategic goals for both the meeting and the next year’s business objectives
  • Create high-impact theming and communication materials
  • Develop detailed timelines and role assignments to ensure flawless event execution
  • Become a meeting planning resource, not simply a product vendor
The Outcome:
  •  The client’s annual program funding goals were met or exceeded each year
  • At least 75 percent of all invited suppliers attended the event each year
  • Interest in and attendance at the event grew each year, eventually requiring two events be held to accommodate all supplier partners

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