“Dust Off Your Suitcase and Get Ready to Fly” – Annual Networking Event

Piedmont Triad International Airport

Project Description

For the third year in a row, PTI asked Vela to create an event experience that would allow business representatives and colleagues from across the Triad to come together for a night of networking and celebration.

Project Details

Client PTI Airport
Date 2014, 2015, 2016
Skills Event Management
Manager Katy Reece

Our Role:
  • Develop a new theme for the event and all the communication materials
  • Plan the event floor plan and event flow
  • Source catering, event transportation, printed items and hand outs
  • Manage registration and on-site facilitation
The Challenge:
  • Develop an event that would bring together members of 12 different area Chambers of Commerce to travel to the Piedmont Triad International Airport and see all of the newly added conveniences and featured non-stop destinations the airport is currently advertising
  • Create a new and exciting theme that would engage the attendees for the third year in a row
The Solution:
  • Integrated the networking event with the current PTI marketing campaign which highlighted six of their non-stop destinations
  • Transformed the arrivals and departures section of the airport into backdrops of the six featured non-stop destinations – Dallas, Philadelphia, New York City, Chicago, Denver and Florida
  • Each destination was brought to life with music, props and food to match the featured cities, with contests for those participants who “visited” each destination throughout the evening
The Outcome:
  • This year’s event and theme “Dust Off Your Suitcase and Get Ready to Fly” effectively showcased PTI’s featured non-stop destinations to more than 500 potential business travelers and created great buzz around the benefits of the “hometown airport” in the community

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