More than a Facelift

Landmark Builders

Project Description

Landmark is one of the Southeast’s most recognized commercial contractors.  The company’s website was several years old and suffering from both outdated technology and content.

Project Details

Client Landmark
Date 2013
Skills Website
Manager Michelle Soyars

Our Role:
  • Strategic recommendation for website platform and site architecture based on the company’s objectives
  • Find ways to increase engagement in the site with new content and interactive platforms
  • Copywriting and creative development for the site
  • Site design and programming
  • Client training for site maintenance
The Challenge:
  • Update the site to a more modern content management platform for easier maintenance
  • Create more engagement for the visitor with an updated site interface and new content
  • Provide new tools to help build customer relationships and generate new business
The Solution:
  • A completely new and mobile-friendly interface for clients and prospects with high engagement content and key selling points delivered on the home page
  • Higher impact presentation of case studies, easily updatable
  • The addition of a “digital bookshelf” that houses the company’s brochures in an interactive fashion
  • The ability to deliver a personalized link to prospects with information specific to their project
The Outcome:
  • The website has received high marks for both form and function from within the company and from customers and prospects
  • Website traffic and engagement levels are breaking company records

Like What You See?