An EVO-lution in Name
The Evo Corporation
Soil Solutions, a growing regional player in the soil remediation and environmental business, had a problem. It’s name just didn’t capture the scope of its activities anymore. It’s business was expanding beyond just soil remediation – and it needed to continue to do so. That, coupled with an overall older look to its brand, needed to change.
Client The Evo Corporation
Manager Michelle Soyars
- Development of a new name and logo to help propel the brand into new areas of business, acquire new types of customers and better compete in an aggressive and growing environmental arena.
- Find a name that conveyed the brand’s necessary equities: environmental, progressive, confidence, leader.
- Develop an iconic logo for the new name and ownable creative architecture.
- Vela did a deep dive with Soil Solutions, understanding their business dynamics, competitive equities and overall culture.
- Through a series of strategic exercises we arrived at a new positioning for the brand, which influenced both the naming, tagline and creative expression of that name.
- The Evo Corporation brand was launched to great fanfare to employees, trade press, clients and prospective clients.
- The new branding influenced an array of sales materials and collateral, providing internal momentum and focus as well as a significant shift in client perceptions and new client interest and sales.