Dex Grand Opening and Green Carpet Tours


Project Description

Dex is one of the country’s leading suppliers of recycled, renovated and surplus heavy-duty truck parts. Dex asked Vela to create a Grand Opening Event that would bring the community together to showcase their new distribution center and for the year following to implement and manage private Green Carpet Tours for their authorized dealerships.

Project Details

Client Dex
Date 2015, 2016
Skills Event Management
Manager Katy Reece

Our Role:
  • Unveil Dex’s 210,000 square foot warehouse and treat the public to a sneak preview of the new brand, location, services and products
  • Create the event floor plan and event flow
  • Source catering and all logistical elements
  • Manage registration, VIPs and Press/Media – including the arrival and handling of Governor Pat McCrory
  • Continue with management and implementation of over 15 Green Carpet Tours for the year following the Grand Opening
The Challenge:
  • Transform the warehouse into an event platform, equipped with A/V, decorations and a ribbon cutting ceremony to showcase the new venue
  • Develop an event that would bring together the public and interested parties to see the extensive and impressive facility
  • Create sub sequential “mini-events” that would continue to generate interest within their network of authorized dealers for the next year
The Solution:
  • Vela designed the Dex warehouse into an energetic, dynamic green and black venue that delivered the message to the public about the capabilities of the new facility
  • Brought “new life to old trucks” by creating a lively and informative program that demonstrated the quality products and services Dex has for their customers, while providing recycling solutions for the local environment
  • Developed a continued marketing / event plan that included a microsite to capture registrations, managed all travel and logistical elements and day-of coordination of the following Green Carpet Tours
The Outcome:
  • This event featured exposure from local media outlets, including a visit from the NC Governor
  • Vela turned the Grand Opening event into a dynamic new opportunity to increase dealer network engagement and also gave Dex a new platform from which to engage future business to visit the warehouse in a creative and informative way

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