This article originally appeared on PR Daily in December of 2017.
Some customers prefer handshakes, eye contact and content they can hold in their hands.
Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.
If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:
1. Magazine articles
Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.
2. Business cards
It’s easy to forget a face or a website, but printed information on a business card endures.
Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.
What’s old is new again.
3. Creative stickers
Stickers can be an effective guerrilla marketing technique.
Striking, jarring, well-designed stickers can showcase your brand in a clever way. They can even do a bit of storytelling.
See how Axe Body Spray used a sticker guerrilla marketing campaign to great effect:
What creative ways could you use stickers to promote your business? It’s a cheap, easy, effective way to spread the word.
4. Radio advertising
If you want to reach a new audience or a different demographic, consider advertising on radio.
When you craft your radio copy, Business Town suggests that you make it catchy and straight to the point. Clearly outline the next steps you want radio listeners to take. Give them a specific, clear call to action. Make your ad punchy, swift and compelling.
Educational workshops offer a chance to develop genuine connections with potential customers. Hold events that bring people together, and focus on equipping your audience with practical skills or knowledge that will help them in their jobs.
To gin up interest, create a special offer that’s only accessible for participants in your workshop.
6. Sponsor an event
This is an easy way to increase brand awareness and boost cachet.
Event sponsorships help build new partnerships between brands. The picture below shows the TechCrunch Disrupt event, which was sponsored by New Relic.
New Relic, a software company, incorporated a “hackathon” activity into the event, in which people were asked to build an app in a short amount of time. New Relic gave the winners prizes, including a MacBook Pro.
I guarantee those attendees remember the New Relic brand.
7. Branded merchandise
Who doesn’t like a free T-shirt?
Pens, mugs and hats emblazoned with your logo can help spread your name like wildfire. You might try more off-kilter items as well, such as branded wristbands, koozies or beer mugs.
Be generous with your branded merchandise. To add some excitement, you can print promotional codes that unlock discounts.
8. Billboard advertising
Billboards seem outdated, but there’s something to be said for having your messaging plastered on a huge sign. How many potential customers could be seeing your ads every day on the way to work?
Billboard space isn’t cheap, but repetitive exposure to ads can sear your brand into people’s minds. You might also consider trying mobile billboards.
9. Trade shows
Does your industry hold trade shows? Why not participate?
It’s another chance to meet people face to face and establish genuine connections with your audience. That’s what good marketing is all about.