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FROM THE INDUSTRY

Why and How to Bring Empathy Into Your Content

Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful...

4 Reasons You Should Ditch the Word ‘Excited’

This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...