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FROM THE INDUSTRY

Usage of Voice Has Plateaued, For Now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice...

The 6 Most Devastating Content Marketing Mistakes

Making mistakes isn’t fun.  They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing mistakes. Over the past...