What is it like to be a professional copywriter in Winston-Salem? Ask Kristin Eckart, a copywriter at Vela Agency.
Q: What do you do at Vela?
I am the team’s go-to copywriter and public relations specialist.
Q: What did you do previously?
This could be a long answer, so I’m going to go with the highlights.
Before working at Vela, I worked for a business publication in Wilmington, N.C, as a content marketing manager. My career also has included about 10 years at another agency in Winston-Salem and several years as a communications specialist for Winston-Salem/Forsyth County Schools.
Going back even further, I was a newspaper reporter at the Winston-Salem Journal and a few other daily newspapers in North Carolina.
And before THAT, I worked in a plastics factory and at McDonald’s. Oh, and I spent a summer behind a cash register at the Ben Franklin at milepost 10 in Nags Head, N.C. The distinct smell of hermit crabs remains with me today.
Q: What do you want your clients to know about you?
The better I understand what they do, the better I’ll be able to write for them. To do my best work, I’ll need them to tell me about their target customers, their competitors in the marketplace, the questions they get asked most often by customers and prospects, and their struggles and goals for future growth.
Copywriting isn’t magic – it’s problem-solving. If you take the time to do the thinking, you’ll find the right words for your clients’ marketing writing. This is especially true for online writing.
Also, I really like cheese. People should probably know that too.
Q: Why did you want to work at Vela?
I was excited to work for a leadership team that was all female. For the first time, I felt like an equal, that my skills and ideas were truly valued and appreciated. This isn’t always the case in the marketing and advertising field, which is disproportionately dominated and driven by male viewpoints. There’s no mansplaining here.
Q: What’s your hidden talent/ability/superpower?
I can use my toes like fingers. Some people might find that gross, but it’s also a useful skill.