Linda Harring is one of the people who make Vela a true graphic design agency.
Q: What do you do at Vela?
I’ve been at Vela for almost a year and I am a production designer on the creative team.
Q: What did you do previously?
I’ve always worked in the creative field. During and after college I worked for the Greensboro News and Record. Before the digital age there was film. As the paper’s photo lab technician, I “mixed chemistry” and worked in a darkroom developing color and black and white film and prints. I also took headshots in the office studio, listened to the police scanner and cataloged all the materials for the team of eight photographers.
From the newspaper, I moved to Wake Forest Baptist Medical Center. I started in the photography department, which eventually morphed into the medical center’s digital imaging section. Using my photography skills, I became the lead photo retoucher. Also, because computers were just taking off, I used PowerPoint to design files and send the data to a film camera where an actual 35mm slide would be made. I know you remember those.
Because I was always eager to learn new skills, I was able to mold my roles for the quickly changing future of graphic design. For the past 10-plus years I’ve worked as a designer for Wake Forest School of Medicine, Lowe’s Home Improvement, High Point University and multiple individuals in and around the Triad.
Q: Why did you want to work at Vela?
Vela folks take their work very seriously, but also know how to kick back and have a good time. We Velatians know the importance of good communication and working together as a team, as well as being accountable and getting our work done. We often have “walking meetings” to bounce ideas off each other and explore downtown Winston-Salem. It’s amazing how a little fresh air can clear my head and help me regain focus.
Q: What do you want your clients to know about you?
If you give me a task and I don’t know how to do it, I’ll figure it out. However, expect me to ask you “Why?”
I am driven by a challenge and approach things like a puzzle, but I need to understand the reasoning behind your ask. If I don’t have all the details, I might overthink your request, which could send me down the wrong path. If I’m asking questions, it’s not because you are giving me bad info. I’m just trying to fill in the pieces of the puzzle in my head before I get to work.
Q: What’s your hidden talent/ability/super power?
I love DIY projects and using power tools, especially the loud ones that make lots of good-smelling sawdust and drown out all other sounds. After I was laid off from a previous job, I had time to help my brother fix up one of his rental properties. I resurfaced kitchen cabinets, hung light fixtures, reglazed a bathtub and cut and attached baseboard trim and crown molding. I’m the one in the office who you’ll find with the Allen wrenches and the drill, hanging L-brackets or taking apart our cubicle walls.