Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a fake review and 84 percent did not recognize it when a false claim was made.
This is important because it also states that 94 percent of consumers admit that an online review steered them away from an organization.
It’s imperative that you have a strategy for combating such damaging claims and nipping any potential damage to your reputation in the bud.
- After identifying that the review is actually fake, report it.
- Respond to the review—but keep your cool and keep the conversation professional.
- Set alerts to identify you when a review has been made.
For more ways to identify and appropriately respond to a negative false claim, check out the full infographic below.