Not sure whether an event sponsorship request is a great marketing opportunity or a bad budget move? Use the flowchart below to help you decide!


If you’ve ever gotten a cold call asking your company to sponsor an event, your first instinct might be to say “no.” After all, you’re being asked to donate something – time, money or both – to help make someone else’s endeavor succeed.

But event sponsorships, when strategically chosen and skillfully negotiated, become more than just a simple tit-for-tat exchange. Done right, an event sponsorship can increase your brand visibility and introduce your company to an array of qualified business leads.

The trick is finding an event sponsorship that aligns with your company’s goals and capabilities. Not sure how to get started? Use this flow chart to help you evaluate your next event sponsorship request.

Once you’ve decided an event sponsorship makes sense for your brand, it’s time to call Vela. Our team of experienced event managers can execute a seamless sponsorship activation for your organization.