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What compels a viewer to click on your video and stay until the end?

In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task.

Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos.

These opportunities can be a sweet spot for brand managers looking to find new customers online. Often, a business or service exists to fill a specific consumer need. By addressing that need with an explainer video, you can help increase your SEO and establish your organization as an industry leader.