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Typically, anything that improves efficiency is welcomed in our jobs.

However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment.

For example, an unfit automatic response to a consumer comment spotlights the inauthenticity of your response and can cause the online conversation to spiral out of control.

This is one way social media automation can go wrong, according to SlideGenius. It shares more best practices and mishaps social media managers should take note of in this infographic.

Additional insight includes:

  • Discover the posting schedule that’s appropriate for your organization.
  • Find out which automation tools are best suited to your needs.
  • Identify best practices and uses for each of the digital platforms.

For more ways to make automation work for your online messaging, check out the full infographic below.

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