Industry News

5 Common Missteps in Crisis Communication

5 Common Missteps in Crisis Communication

Unfortunately, it’s not a matter of if, but when a cyber incident or a data breach will hit your company. According to Gemalto, in 2018 there were 945 companies that experienced a data breach, which is almost three per day. That means last year, 945 PR teams probably...

Test Your Brand Name Pronunciation Skills

Test Your Brand Name Pronunciation Skills

How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled. Perhaps the first place to start is by...

How to Use TikTok: A Step-by-Step Guide

How to Use TikTok: A Step-by-Step Guide

With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to...