Industry News

How to Use TikTok: A Step-by-Step Guide

How to Use TikTok: A Step-by-Step Guide

With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to...

The True Power of Earned Media for PR Professionals

The True Power of Earned Media for PR Professionals

Many PR pros must educate clients on the true value of a PR campaign for their brand or organization. Though many industry insiders are frustrated by the public’s readiness to conflate “publicity” with “public relations,” most still see media relations as a central PR...

Why PR and Publicity Should be Considered Separately

Why PR and Publicity Should be Considered Separately

Public Relations text on backlight board. Colored Characters on white backlight background. Public relations concept. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions. However, PR practitioners have...

15 Courses to Improve Your Social Media Knowledge

15 Courses to Improve Your Social Media Knowledge

What are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Here are 15 top online resources and classes you can take. The best part is, most...

6 Ways to Up Your Storytelling Game

6 Ways to Up Your Storytelling Game

So you built a news platform and you’re churning out some great stories. You’re getting more traction on social media and news outlets are paying attention. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like...