Industry News

4 Reasons You Should Ditch the Word ‘Excited’

4 Reasons You Should Ditch the Word ‘Excited’

This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...

6 Ways to Tell Better Visual Stories on Instagram

6 Ways to Tell Better Visual Stories on Instagram

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You must master the intricacies of the visual platform, the social media consultant, speaker and...

How to Write a Video Script Using a Template

How to Write a Video Script Using a Template

  Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them...

How to Sidestep 3 Common Marketing Blunders

How to Sidestep 3 Common Marketing Blunders

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. Personalizing content based on superficial details. Most...

8 Types of Facebook Ads that Actually Work (and Why)

8 Types of Facebook Ads that Actually Work (and Why)

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. Personalizing content based on superficial details. Most...

5 Marketing Channels to Focus On In 2019

5 Marketing Channels to Focus On In 2019

Facebook Ads can be used to accomplish a number of different goals for your business. Here are a few real ads that you can use as templates of inspiration when creating an ad that targets the same goal: Template 1: Video Product Demo Ad Image via Facebook Video ads...

Infographic: How to Create Content that Will Last

Infographic: How to Create Content that Will Last

Marvel, despite being one of the biggest entertainment brands in the world, never rest on its laurels. It is forever looking for ways to better engage with its customers. And when it took a look at it current channels, it realized its social campaigns were due for an...

Ten Things Journalists Want You to Know

Ten Things Journalists Want You to Know

Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even...