Industry News

Here’s a Treat: A Handy List of Tricky Plurals

Here’s a Treat: A Handy List of Tricky Plurals

The rules of English spelling can bewilder even the most seasoned communicator. Writers and editors see it daily. I recently had to check the spelling of “subterfuge” because the word was dancing before my eyes. Could that really be the spelling? (It was.) One of the...

Five Reasons to Eliminate Jargon from Your Writing

Five Reasons to Eliminate Jargon from Your Writing

Jargon is a beast that many writers battle regularly. I made the following edits to the first paragraph of an article for my company’s website. The article was written by one of our in-house cyber security experts. Original sentence: “Cyber criminals are using...

From Empathy to Loyalty: Connecting with Customers

We all know there is a transactional side to the customer relationship. Everyone loves a good deal—I know I do. But there’s also an emotional side, which can be even more important to your business in the long run. Customers feel loyal to the brands that...

Marketers, watch for these social media trends

Marketers, watch for these social media trends

8 Social Media Trends Marketers Should Watch
Live streaming, virtual reality, the rise of chatbots … social media is ever-changing, and that’s why we love it. Keep up on what’s new with this article, which concisely explains social media trends for 2017.

Oh snap! Facebook adds Snapchat-like filters and Stories

This post was originally published on this site. Single-view, expiring photos come to your News Feed Facebook is going all in on a new suite of features for sharing your goings-on without cluttering your News Feed with images only meant to be seen once. Specifically,...