Industry News

Ten Things Journalists Want You to Know

It’s harder than ever to earn a journalist’s attention, and you should be proud if you can do it simply by writing a compelling subject line or a snappy pitch. However, good outreach doesn’t just stop after a writer confirms or declines interest for a story. In 2018,...

10 Inspiring Top-of-the Page Website Designs

  In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design...

Do I Still Need a .com Domain for My Business?

Choosing a domain name for your business often goes something like this: 1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago. 2. After a few more hours, you settle on another choice only to find out a...

The Problem with Exclamation Points

My eyes caught an article online the other day that included this sentence: “Officials also stated that an innocent 35-year-old passerby who found himself caught up in a long-winded dispute over use of the serial, or Oxford, comma had died of a self-inflicted gunshot...

The Nine Best Marketing Articles of All Time

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or...