Industry News

The 17 Best Advertisements of All Time

  I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best"...

Five Reasons to Eliminate Jargon from Your Writing

Jargon is a beast that many writers battle regularly. I made the following edits to the first paragraph of an article for my company’s website. The article was written by one of our in-house cyber security experts. Original sentence: “Cyber criminals are using...

Four Keys to Effective PR Writing

Writing successful public relations copy is no simple task. PR pros must address and satisfy the priorities of three audiences at the same time: The journalist or influencer That gatekeeper’s audience The company/cause/organization/client If you miss the mark on any...

Six Ways to Boost Videos’ Reach and Longevity

Many companies today are investing in video, yet most fail to get optimum bang for their buck. Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos,...