Industry News

How to Sidestep 3 Common Marketing Blunders

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. Personalizing content based on superficial details. Most...

8 Types of Facebook Ads That Actually Work (And Why)

Facebook Ads can be used to accomplish a number of different goals for your business. Here are a few real ads that you can use as templates of inspiration when creating an ad that targets the same goal: Template 1: Video Product Demo Ad Image via Facebook Video ads...

5 Marketing Channels to Focus On In 2019

The saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords -- content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s...

Infographic: How to Create Content that Will Last

Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even...

Ten Things Journalists Want You to Know

It’s harder than ever to earn a journalist’s attention, and you should be proud if you can do it simply by writing a compelling subject line or a snappy pitch. However, good outreach doesn’t just stop after a writer confirms or declines interest for a story. In 2018,...

10 Inspiring Top-of-the Page Website Designs

  In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design...

Do I Still Need a .com Domain for My Business?

Choosing a domain name for your business often goes something like this: 1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago. 2. After a few more hours, you settle on another choice only to find out a...