Industry News

Try These Nine Offline Marketing Tactics

This article originally appeared on PR Daily in December of 2017. Some customers prefer handshakes, eye contact and content they can hold in their hands. Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work. If you’re keen on...

Learn What to Do About Fake Negative Reviews

  Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a fake review and 84 percent did not recognize it when a false claim was made....

Four Guiding Questions for Reaching Millennials

Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements. Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social...

How to Write Better Bullet Points

  Like them or not, bullet points will keep people reading your blog posts, pages, articles, and copy like nothing else … Let’s take a quick look at how to write bullet points well. The basics of writing bullet points that work The essence of a great bullet is brevity...

What Will It Take Us to Finally Leave Facebook?

Oh, Facebook. What are we going to do with you? In the past two years alone, we've learned that the network was weaponized by foreign actors to spread misinformation in an effort to influence the 2016 U.S. presidential election. We've learned that personal user...

Here’s a Treat: A Handy List of Tricky Plurals

The rules of English spelling can bewilder even the most seasoned communicator. Writers and editors see it daily. I recently had to check the spelling of “subterfuge” because the word was dancing before my eyes. Could that really be the spelling? (It was.) One of the...