Industry News

How Brands Can Win in the Human Moment

How Brands Can Win in the Human Moment

Historically, tech-driven revolutions shifted the boundaries separating business, economics and society. But what we’re seeing today is much different. This time, technology is actually erasing these boundaries, helping human beings switch instantly from work, to...

A 7-Point Plan for More Shareable Content

A 7-Point Plan for More Shareable Content

Content marketing is a beautiful thing — a great way to build an audience and grow your business. That’s if your content is actually getting found by the folks who might buy your product or service. Most of us would love to have more people reading, listening to, and...

Google Chrome to Identify and Label Slow Websites

Google Chrome to Identify and Label Slow Websites

Is it the web page that’s slow or is it your network connection? In the future, Google’s Chrome web browser may have an answer for you. Google announced today a plan to identify and label websites that typically load slowly by way of clear badging. The company says it...

5 Essential Elements of an Effective PR Plan

5 Essential Elements of an Effective PR Plan

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program. Without one, it’s difficult to evaluate the program’s...

How Brands Win Customer Loyalty

How Brands Win Customer Loyalty

Today’s digitally transformed marketplace offers new tools and strategies to help brands establish influence and drive loyalty.

But what does loyalty actually look like in an era of unprecedented consumer choice, and how does the incentives payment experience factor in?

How to Tell Your Brand Story through Distinctive Photography

How to Tell Your Brand Story through Distinctive Photography

Telling your unique brand story requires you to find compelling people stories.

Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond.

Know and share your brand’s image. The story you tell must convey your company’s point of view. Ask these key questions:

Quick Tip: Embedding Video in Emails

Quick Tip: Embedding Video in Emails

Nowadays, video is an undeniably popular channel for marketing purposes.

In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.
If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-