Industry News

Top Graphic Design Trends for 2019

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. With eye-popping graphics, your creations stand a chance of...

4 Reasons You Should Ditch the Word ‘Excited’

This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...

6 Ways to Tell Better Visual Stories on Instagram

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You must master the intricacies of the visual platform, the social media consultant, speaker and...

How to Write a Video Script Using a Template

  Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them...

How to Sidestep 3 Common Marketing Blunders

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. Personalizing content based on superficial details. Most...

8 Types of Facebook Ads that Actually Work (and Why)

Facebook Ads can be used to accomplish a number of different goals for your business. Here are a few real ads that you can use as templates of inspiration when creating an ad that targets the same goal: Template 1: Video Product Demo Ad Image via Facebook Video ads...

5 Marketing Channels to Focus On In 2019

The saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords -- content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s...

Infographic: How to Create Content that Will Last

Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. You’ll see immediate success if your content goes viral, but if that same piece provides long-term value without losing its luster after only a few days—or even...