Industry News

YouTube to Overtake Facebook in Website Visits

Facebook’s popularity is waning—at least in the United States. The company has dropped from an average of 8.5 billion hits per month to about 4.7 billion. This drop in views could be part of Facebook’s struggles to keep user trust in the wake of data misuse scandals,...

26 Animated Logos to Inspire Your Own

  There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. Motion is exciting to us, and often conveys a message difficult to express through text alone. Granted, watching animated logos all...

What is Marketing Anyway?

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a “what is...

Are You Experiencing These Video Challenges?

Marketers say that their biggest challenge with video content marketing is a lack of resources, knowledge or talent. Wibbitz, the leading AI-powered video creation company, today released the findings of its new research Navigating the Video Content Marketing...

Four Tips for Courting the Expanding Latino Market

Marketing with nuance to any key demographic can be challenging. Beyond the general advice that most companies take for granted when serving U.S. Latinos (such as being culturally relevant), there are four key strategies that can help companies achieve their marketing...