Industry News

The Nine Best Marketing Articles of All Time

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or...

Plural? Singular? Tough Verb Challenges, Explained

About half of all grammatical errors are mistakes in the use of verbs. Here’s a brief look at two problem areas involving subject-verb agreement. Collective nouns Collective nouns define more than one person, place or thing (e.g., team, class, audience, panel, staff)....

Brand Playbook: Learn the ABCs of d-to-c

Many of the hot brands in retail today didn't exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught...