Industry News

6 Ways to Up Your Storytelling Game

So you built a news platform and you’re churning out some great stories. You’re getting more traction on social media and news outlets are paying attention. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like...

4 Ways to Maintain Your Media Relations Skills

Any personal trainer or athlete will tell you that in order to get in shape and stay in shape, a good stretching regimen is critical. It helps prevent injury, ensures maximum performance, and it should be followed on exercise days and off days to ensure that you...

Top Graphic Design Trends for 2019

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. With eye-popping graphics, your creations stand a chance of...

4 Reasons You Should Ditch the Word ‘Excited’

This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...

6 Ways to Tell Better Visual Stories on Instagram

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You must master the intricacies of the visual platform, the social media consultant, speaker and...