Industry News

5 essential elements of an effective PR plan

5 essential elements of an effective PR plan

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program. Without one, it’s difficult to evaluate the program’s...

How Brands Win Customer Loyalty

How Brands Win Customer Loyalty

Today’s digitally transformed marketplace offers new tools and strategies to help brands establish influence and drive loyalty.

But what does loyalty actually look like in an era of unprecedented consumer choice, and how does the incentives payment experience factor in?

How to Tell Your Brand Story through Distinctive Photography

How to Tell Your Brand Story through Distinctive Photography

Telling your unique brand story requires you to find compelling people stories.

Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond.

Know and share your brand’s image. The story you tell must convey your company’s point of view. Ask these key questions:

Quick Tip: Embedding Video in Emails

Quick Tip: Embedding Video in Emails

Nowadays, video is an undeniably popular channel for marketing purposes.

In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.
If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-

Is Print Marketing Still Relevant?

Is Print Marketing Still Relevant?

With a variety of ways to connect with your customers — websites, print ads, traditional advertising, content marketing and more — it can be difficult to decide which channel is the most effective. Even in the digital age, print ads engage viewers for more time and a week later, readers show greater emotional response and memory for print ads.

How to Motivate People to Buy

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear...

Hackneyed Phrases to Ditch from Your Press Releases

Hackneyed Phrases to Ditch from Your Press Releases

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...

The Right (and Wrong) Reasons to Rebrand in 2019

The Right (and Wrong) Reasons to Rebrand in 2019

Rebrands are complicated, and carry big risks. Even big brands aren't immune -- just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. Ultimately, knowing the risks of rebranding can help you determine whether or not...