Industry News

What is Marketing?

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly with a “what is...

Four Tips for Courting the Expanding Latino Market

Marketing with nuance to any key demographic can be challenging. Beyond the general advice that most companies take for granted when serving U.S. Latinos (such as being culturally relevant), there are four key strategies that can help companies achieve their marketing...

The 17 Best Advertisements of All Time

  I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best"...

Five Reasons to Eliminate Jargon from Your Writing

Jargon is a beast that many writers battle regularly. I made the following edits to the first paragraph of an article for my company’s website. The article was written by one of our in-house cyber security experts. Original sentence: “Cyber criminals are using...

Four Keys to Effective PR Writing

Writing successful public relations copy is no simple task. PR pros must address and satisfy the priorities of three audiences at the same time: The journalist or influencer That gatekeeper’s audience The company/cause/organization/client If you miss the mark on any...