Industry News

5 Examples of Sensory Branding in Retail

5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long...

10 Logo Design Trends to Watch for in 2020

10 Logo Design Trends to Watch for in 2020

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It's a lot to ask of a...

The Biggest Brand Fails of 2019

The Biggest Brand Fails of 2019

Website glitches, easy-to-mock names and tone-deaf advertising dominated the headlines of 2019, even as some marketers tried to fly too close to the sun (ahem, WeWork.) Here are some of the biggest mistakes marketers made in this year. Marriott says hello to Bonvoy In...

How Brands Can Win in the Human Moment

How Brands Can Win in the Human Moment

Historically, tech-driven revolutions shifted the boundaries separating business, economics and society. But what we’re seeing today is much different. This time, technology is actually erasing these boundaries, helping human beings switch instantly from work, to...