Industry News

Hackneyed Phrases to Ditch from Your Press Releases

Hackneyed Phrases to Ditch from Your Press Releases

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...

The Right (and Wrong) Reasons to Rebrand in 2019

The Right (and Wrong) Reasons to Rebrand in 2019

Rebrands are complicated, and carry big risks. Even big brands aren't immune -- just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. Ultimately, knowing the risks of rebranding can help you determine whether or not...

5 Common Missteps in Crisis Communication

5 Common Missteps in Crisis Communication

Unfortunately, it’s not a matter of if, but when a cyber incident or a data breach will hit your company. According to Gemalto, in 2018 there were 945 companies that experienced a data breach, which is almost three per day. That means last year, 945 PR teams probably...

Test Your Brand Name Pronunciation Skills

Test Your Brand Name Pronunciation Skills

How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled. Perhaps the first place to start is by...