Industry News

Here’s a Treat: A Handy List of Tricky Plurals

The rules of English spelling can bewilder even the most seasoned communicator. Writers and editors see it daily. I recently had to check the spelling of “subterfuge” because the word was dancing before my eyes. Could that really be the spelling? (It was.) One of the...

SEO Mistakes You Can Easily Avoid

When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It’s competitive — so every little bit of SEO you can add to your site helps. But let’s face it… it’s a struggle! Here are some common blunders you should avoid. Adding...

The Ultimate Guide to Viral Campaigns

 What is a viral marketing campaign? Viral marketing is when someone creates video or visual content that resonates with their target audience. That content is shared to the point that it spreads like wildfire, or goes viral. When a marketing campaign goes viral, a...

How to Detect Fake Followers on Instagram

In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method. However, it can be tricky to know who to trust when you're choosing an Instagram influencer for...