Industry News

5 Common Missteps in Crisis Communication

5 Common Missteps in Crisis Communication

Unfortunately, it’s not a matter of if, but when a cyber incident or a data breach will hit your company. According to Gemalto, in 2018 there were 945 companies that experienced a data breach, which is almost three per day. That means last year, 945 PR teams probably...

Test Your Brand Name Pronunciation Skills

Test Your Brand Name Pronunciation Skills

How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled. Perhaps the first place to start is by...

How to Use TikTok: A Step-by-Step Guide

How to Use TikTok: A Step-by-Step Guide

With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to...

The True Power of Earned Media for PR Professionals

The True Power of Earned Media for PR Professionals

Many PR pros must educate clients on the true value of a PR campaign for their brand or organization. Though many industry insiders are frustrated by the public’s readiness to conflate “publicity” with “public relations,” most still see media relations as a central PR...

Why PR and Publicity Should be Considered Separately

Why PR and Publicity Should be Considered Separately

Public Relations text on backlight board. Colored Characters on white backlight background. Public relations concept. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions. However, PR practitioners have...

15 Courses to Improve Your Social Media Knowledge

15 Courses to Improve Your Social Media Knowledge

What are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Here are 15 top online resources and classes you can take. The best part is, most...