Vice President, Digital Media
Q: What do you do at Vela?
My responsibilities vary from day to day, which is one of my favorite things about this job.
I have the opportunity to develop strategies for our clients for SEO, digital advertising, social media and website development. I also frequently manage many of these digital projects, assembling the right team and empowering each person to use his or her specialized knowledge and skills to generate results for our clients.
Q: What did you do previously?
I’ve worked at Vela for more than 10 years now. I was originally recruited from Chick-fil-A for my passion and skills in event management and community marketing.
Q: What do you want your clients to know about you?
Digital projects can seem really intimidating. The technology is always changing and the process isn’t linear as with most traditional media projects.
My team takes pleasure in thinking around each of those corners for our clients, recommending the right tools and assets, and planning for all of the contingencies. Our goal is to leverage digital assets to meet our clients’ marketing goals, so they can focus on the bigger picture and get pats on their backs for the results their digital and integrated campaigns are achieving.
Q: Why do you like working at Vela?
I have a curious streak that’s about a mile wide, and I really appreciate the opportunities that Vela provides to acquire new knowledge, develop new skills and build agency resources.
The variety of experiences I’ve been encouraged to pursue is amazing. I’ve learned all about Salesforce, programmed beacons for event marketing, taken courses and attended conferences to stay on top of website development trends, and worked directly with our Google Ads strategist.
These experiences and many others keep me engaged and excited about each day. The opportunity to apply that knowledge and those skills to benefit the business of our clients is incredibly rewarding.
Q: What’s your hidden talent/ability/super power?
In high school my swim coach discovered that I excel in long-distance sports, rather than sprints. In the past few years I have applied that to running. With a young family I’ve not yet dedicated the time to train for a marathon, but I have completed a half marathon. I also enjoy a long slow run with a friend on Saturday mornings – and any other time I can sneak in a run with no set time to return home.