Five Strategies for Navigating the New Normal

Apr 21, 2020 | Agency Blog, Branding | 0 comments

What’s Normal?

Since our day-to-day has shifted with the recent #stayhome mandate, our team has taken the opportunity to attend informative webinars with content relevant to our clients. This past week, I attended “Business as Unusual: Strategies for Navigating the New Normal.” The session featured two executives from Colle McVoy and Partners + Napier, two big-name advertising agencies, as well as two 4A’s partners. 4A’s is an advertising trade association.

 

Keep running your business

1. Keep running your business.

We all must recalibrate our business plans to make sure that our bottom lines are met, and our customers are served with the maximum level of support. Our friends at @Bookmarks have continued running their independent bookstore despite the closure of their physical space. With a curb-side pickup service and virtual book clubs, they are pivoting to ensure that they meet revenue goals and serve the community by focusing on their mission “books with purpose.”

2. Communication is key.

There were several takeaways here. The first is that customers want to hear from the leaders of the organizations with whom they work. Second, organizations may need to change how they communicate with their customers. At Vela, we’ve helped several of our clients shift from traditional out-of-home advertising to digital and social marketing to ensure that they are connecting with their audiences during this time.

Communication is key

Remain realistic and optimistic

3. Remain realistic and optimistic.

These are unprecedented and uncertain times. With 22 million people filling for unemployment in the last month, customers and employees alike are struggling with the notion that jobs may not be protected during the pandemic. As things change daily, it is important to stay realistic and optimistic with customers and employees by being fully transparent and open. I am grateful that Vela’s president, Ginger Gallagher, honors this for our team.

4. Put people first.

As leaders, put people first. How can you shine light on your team and culture during this time? Live your values and do not be afraid to overcommunicate your contributions to your partners. More than ever, customers want to see #goodnews. Vela recently started posting #goodnews on our channels to shed light on the amazing things that our community and customers are doing. Now is the time to celebrate your people and their hard work.

Put people first

This is a marathon and not a sprint

5. This is a marathon and not a sprint. This is a time for leadership teams across the country to step up as role models and help their employees recharge by separating work and play when both are taking place simultaneously. Want to learn more? Check out Adam Grant’s podcast When Work Takes Over.

Keep running your business

1. Keep running your business.

We all must recalibrate our business plans to make sure that our bottom lines are met, and our customers are served with the maximum level of support. Our friends at @Bookmarks have continued running their independent bookstore despite the closure of their physical space. With a curb-side pickup service and virtual book clubs, they are pivoting to ensure that they meet revenue goals and serve the community by focusing on their mission “books with purpose.”

Communication is key

2. Communication is key.

There were several takeaways here. The first is that customers want to hear from the leaders of the organizations with whom they work. Second, organizations may need to change how they communicate with their customers. At Vela, we’ve helped several of our clients shift from traditional out-of-home advertising to digital and social marketing to ensure that they are connecting with their audiences during this time.

Remain realistic and optimistic

3. Remain realistic and optimistic.

These are unprecedented and uncertain times. With 22 million people filling for unemployment in the last month, customers and employees alike are struggling with the notion that jobs may not be protected during the pandemic. As things change daily, it is important to stay realistic and optimistic with customers and employees by being fully transparent and open. I am grateful that Vela’s president, Ginger Gallagher, honors this for our team.

Put people first

4. Put people first.

As leaders, put people first. How can you shine light on your team and culture during this time? Live your values and do not be afraid to overcommunicate your contributions to your partners. More than ever, customers want to see #goodnews. Vela recently started posting #goodnews on our channels to shed light on the amazing things that our community and customers are doing. Now is the time to celebrate your people and their hard work.

This is a marathon and not a sprint

5. This is a marathon and not a sprint.

This is a time for leadership teams across the country to step up as role models and help their employees recharge by separating work and play when both are taking place simultaneously. Want to learn more? Check out Adam Grant’s podcast When Work Takes Over.

Interested in learning how you can put these top five topics to work in your own organization? The team at Vela Agency is ready to brainstorm with you. To set up an informal conversation, email Katie at katieh@velaagency.com for more information.

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