PRODUCTS AND SHELVES
AND CARTS AND AISLES.
D&H is a family-owned and operated food brokerage that is well-known for its “old school” approach to the business. While who they are and how they do things is rooted in legacy, heritage, and tradition, their leadership has their eyes dead set on the future.
When they came to us with this project, they knew exactly what they wanted for their company: to dominate the industry along the East coast and make sure their customers knew they were a powerhouse. Now all they needed was a brand that reflected that.
Every cart.
Every aisle.
In creating the tagline, we knew D&H needed something that would emphasize their bold vision for their future. It needed to embody tenacity, expertise, and confidence. “Every cart. Every aisle.” was the winner. Their job as a food brokerage is to represent their customers’ products and get them into as many stores and homes as possible. This tagline says all of that in just four words, speaking not only to the service they provide but to their long-term vision for their company.
With the new brand ready to shine, it was time to make a bold introduction. We crafted custom boxes packed with miniature shopping carts and a powerful message, inviting clients to explore the fresh, reimagined D&H and their bold vision for the future. This wasn’t just a launch—it was a statement.
the brand.
In coordinating color with the brand, we opted for a palette balancing tradition and innovation. The rich navy blue and charcoal gray evoke trust and sophistication, while a light gray signifies transparency. Vibrant aqua infuses energy, reflecting D&H Marketing Group’s forward-thinking vision.
Primary
98 | 73 | 49 | 48
3 | 48 | 69
#033045
Dark Neutral
71 | 65 | 64 | 70
38 | 38 | 38
#262626
Light Neutral
9 | 6 | 6 | 0
229 | 229 | 229
#E5E4E5
Accent
76 | 20 | 19 | 0
31 | 158 | 189
#1F9EBD
D&H Marketing Group’s rebranding embodies a harmonious infusion of tradition and innovation. By elevating the iconic ampersand in their logo and embracing the tagline “Every Cart. Every Aisle.” they signal a commitment to exceeding expectations while staying true to their heritage. This transformation journey positions D&H as a leader ready for continued success and industry redefinition.
