Learn What to Do About Fake Negative Reviews

  Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a fake review and 84 percent did not recognize it when a false claim was made....

Four Guiding Questions for Reaching Millennials

Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements. Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social...

How to Write Better Bullet Points

  Like them or not, bullet points will keep people reading your blog posts, pages, articles, and copy like nothing else … Let’s take a quick look at how to write bullet points well. The basics of writing bullet points that work The essence of a great bullet is brevity...