Top Graphic Design Trends for 2019

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. With eye-popping graphics, your creations stand a chance of...

10 Tips to Look and Sound Sharp in Your Company Video

You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV. To effectively convey your message, it’s important to look your...

4 Reasons You Should Ditch the Word ‘Excited’

This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...

6 Ways to Tell Better Visual Stories on Instagram

Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You must master the intricacies of the visual platform, the social media consultant, speaker and...

How to Write a Video Script Using a Template

  Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences...