Hackneyed Phrases to Ditch from Your Press Releases

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...

The Right (and Wrong) Reasons to Rebrand in 2019

Rebrands are complicated, and carry big risks. Even big brands aren’t immune — just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber’s logo represented. Ultimately, knowing the risks of rebranding can help you...