Plural? Singular? Tough Verb Challenges, Explained

About half of all grammatical errors are mistakes in the use of verbs. Here’s a brief look at two problem areas involving subject-verb agreement. Collective nouns Collective nouns define more than one person, place or thing (e.g., team, class, audience, panel, staff)....

Brand Playbook: Learn the ABCs of d-to-c

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught...