Decisiv had a visionary idea to support heavy-duty trucking, an industry that’s been slow to adapt to new technology. Communicating how its technology could revolutionize the maintenance and repair process meant educating everyone – drivers, fleet operators, service techs, part suppliers, truck OEMs and aftermarket tech developers. After a referral from a long-time Vela client, Decisiv asked us to get involved to identify the platforms, form factors and messaging for its complicated but exciting technology.
Mercedes-Benz of Winston-Salem came to us in search of an idea to mark its 50th anniversary. The client wanted to draw communitywide attention to the arts in a new and different way. The vehicle for such a celebration was found when Vela learned that area arts organizations were discussing how to celebrate the 250th anniversary of Beethoven’s birth. We thought, Who better to celebrate the German-born composer than a German luxury car dealership?
Piedmont Triad International Airport (PTI) has gotten so much mileage out of a tagline developed more than 10 years ago – Fly Easy. Fly from PTI. For more than 10 years, we worked with PTI to develop and execute the airports digital, out-of-home and print marketing efforts. And when it was time for a brand refresh, we came through with flying colors with a campaign that showed how PTI makes life, not just flying, easier for travelers.