Carolinas Pain Institute

Revamping a brand to reflect best-in-class care

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Revamping a brand to reflect best-in-class care

Carolinas Pain Institute is recognized worldwide for its work in pain management. The practice, based in Winston-Salem, N.C., develops innovative treatments and technology. Its sister organization, the Center for Clinical Research, conducts clinical trials and offers training in pain management for physicians.

The practice is focused on its work, not its marketing or brand. Carolinas Pain Institute asked Vela to give its logo and website the attention they needed to reflect the organization’s prestige.

 

Revamping a brand to reflect best-in-class care

 

Carolinas Pain Institute is recognized worldwide for its work in pain management. The practice, based in Winston-Salem, N.C., develops innovative treatments and technology. Its sister organization, the Center for Clinical Research, conducts clinical trials and offers training in pain management for physicians.

The practice is focused on its work, not its marketing or brand. Carolinas Pain Institute asked Vela to give its logo and website the attention they needed to reflect the organization’s prestige.

Category: Branding

Vela worked with Carolina Pain Institute to create a logo that communicated warmth, health and humanity.

A few details:

  • Design of the new logo reflects practice’s three audiences: patients who need help with pain management, physicians who are seeking pain management fellowships, and people who are interested in pain management research.
  • The color palette was selected to visually represents ideas of hope, healing and compassion.
  • New letterhead and business card designs reflect the new logo and reinforce its use for brand identity.

Category: Websites

The website for Carolinas Pain Institute balances the needs of the practice’s three audiences but puts the focus on patients.

A few details:

  • The patient-first web site design was based on data that patients were the biggest group of visitors to the previous website.
  • Use of imagery strikes a balance for a practice known for its physicians, who are friendly and approachable and world-renowned.

 

Category: Websites

The website for Carolinas Pain Institute balances the needs of the practice’s three audiences but puts the focus on patients.

A few details:

  • The patient-first web site design was based on data that patients were the biggest group of visitors to the previous website.
  • Use of imagery strikes a balance for a practice known for its physicians, who are friendly and approachable and world-renowned.