BTHVN ROCKS WS

Pulling off a year-long Beethoven bash

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Pulling off a year-long Beethoven bash

 

Mercedes-Benz of Winston-Salem came to us in search of an idea to mark its 50th anniversary. The client wanted to draw communitywide attention to the arts in a new and different way. The vehicle for such a celebration was found when Vela learned that area arts organizations were discussing how to celebrate the 250th anniversary of Beethoven’s birth. We thought, Who better to celebrate the German-born composer than a German luxury car dealership?

 

A few details:

  • Our connections with local arts leaders, knowledge of Winston-Salem and relationship with Mercedes-Benz locally helped us orchestrate important connections.

 

Pulling off a year-long Beethoven bash

 

Mercedes-Benz of Winston-Salem came to us in search of an idea to mark its 50th anniversary in business. The client wanted to give back to the community and support the arts. Vela found out about an effort that area arts organizations were discussing – celebrating the 250th anniversary of Beethoven’s birth. We thought, Who better to celebrate the German-born composer than a German luxury car dealership

A few details:

  • Our connections with local arts leaders, knowledge of Winston-Salem and relationship with Mercedes-Benz locally helped us orchestrate important connections.

 

Category: Branding / Graphic Design

With his wild hair and piercing eyes, Beethoven’s an identifiable icon. We took his well-known mug and made it even edgier, with colors and a tagline that celebrate him as the original influencer.

A few details:

  • A logo created for use with event promotion, social media and out-of-home advertising pulled all MBWS Presents advertising under the same umbrella.
  • A black-and- pink design balanced three key elements: Beethoven, the year-long celebration and the 50th anniversary of Mercedes-Benz of Winston-Salem.
  • A graphic standards manual guided the usage of images, hashtags and taglines by more than 30 different organizations.

 

Category: Out-of-home

A wide-ranging media plan helped get the word out about all the events happening to celebrate Beethoven’s 250th birthday. From film to dance to literature to music – of course! – we helped promote Beethoven events across more than 30 arts and community organizations.

A few details:

  • Event swag, including coasters and t-shirts, was chosen to minimize expense and maximize impact.
  • Digital billboard allowed for quick changes to messaging when needed
  • Print advertising helped tell statewide and local audience about Winston-Salem’s year-long, community collaboration

 

Category: Out-of-home

A wide-ranging media plan helped get the word out about all the events happening to celebrate Beethoven’s 250th birthday. From film to dance to literature to music – of course! – we helped promote Beethoven events across more than 30 arts and community organizations.

A few details:

  • Event swag, including coasters and t-shirts, was chosen to minimize expense and maximize impact.
  • Digital billboard allowed for quick changes to messaging when needed
  • Print advertising helped tell statewide and local audience about Winston-Salem’s year-long, community collaboration