Velosophy – what we love.
5 Reasons You Need Media Training

5 Reasons You Need Media Training

Public speaking – on- or off-camera – can be made easier with media training. Choose your words wisely. That familiar adage has never been more relevant than in today’s environment of instantaneous sharing. Social media has increased transparency but makes it more...

7 Ways to Save at Your Next Event

7 Ways to Save at Your Next Event

When planning corporate events, use some of the ideas below to make your budget go farther. In today’s world, cost-cutting is not a bad word. Everyone looks at the bottom line and no matter the purpose of the event, ROI (return on investment) is top of mind, as well...

There’s No ‘You’ in A Customer Journey

There’s No ‘You’ in A Customer Journey

How to create an effective customer journey map: Warning, don't try this alone. If you own a business or are in a position that is responsible for making sure customers know about your brand, you’ve probably put some level of thinking into answering this question: How...

8 Common Research Terms, Explained

8 Common Research Terms, Explained

You’ve decided to conduct a research project and you’re trying to figure out the research that already exists on the topic. The only problem is that the reports you’re reviewing read like they were written in a foreign language. The first time you hear terms such as...

What’s In a Name?

What’s In a Name?

Learn about the five steps we use in our brand naming and renaming projects. Sometimes your brand needs more than a facelift. It needs a new name. Maybe it’s because there’s a sudden controversy that you need to separate your organization from. Maybe ownership has...

Meet Vela Agency’s Michelle Soyars

Meet Vela Agency’s Michelle Soyars

At a marketing agency, you need someone with a strategic brand perspective. At Vela, that person is VP of Creative Strategy Michelle Soyars. Q: What do you do at Vela? I’m responsible for creative strategy here at Vela, which basically means I get to stick my nose...