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How to Avoid Common Research Mistakes

How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...

Is an Event Sponsorship Right for Me?

Is an Event Sponsorship Right for Me?

Not sure whether an event sponsorship request is a great marketing opportunity or a bad budget move? Use the flowchart below to help you decide!   If you’ve ever gotten a cold call asking your company to sponsor an event, your first instinct might be to say “no.”...

Meet Vela’s Carly Lawson

Meet Vela’s Carly Lawson

The term “graphic designer” doesn’t cover everything Carly Lawson can do. So we made her Vela’s senior creative designer instead. Q: What do you do at Vela? A little bit of everything! Graphic design, video editing, website creation, motion graphics, planning and...

The Journey Worth Taking

The Journey Worth Taking

Here’s a phrase that just about everyone in our industry has heard, or maybe even said: “Great marketing starts with great stories.” But what does this really mean? It means that what’s in your content, including images and words, is extremely important to the success...

Run with Us at the PTI Run on the Runway

Run with Us at the PTI Run on the Runway

If you need copywriting services, it helps to know what a copywriter does. Here’s your answer. A woman found my name on the Internet one day, called me up and asked for help with copywriting. “Sure,” I said. “Tell me a little about your business.” “Oh, I don’t have a...

Get to Know Vela’s Ginger Gallagher

Get to Know Vela’s Ginger Gallagher

Vela is proud to be a bronze sponsor of this year’s Run on the Runway.     Ever wanted to run on a runway? Here’s your chance. And if you are one of the first two people to email Christina Hussey and request a coupon code, you can take part in the PTI Run on...

Get to Know Vela’s Kevin O’Neill

Get to Know Vela’s Kevin O’Neill

Check out this primer to learn when you should use a hyphen, en dash or em dash in your writing – and how to make each on your keyboard! Hyphen, en dash, em dash, short dash, long dash, thick dash – figuring out what to call that minus-like punctuation mark, which...