Velosophy – what we love.
What can a 9-year-old teach you about writing? Plenty. You should have learned these writing rules in elementary school, too, but they bear (not bare) repeating.
A great event speaker can make or break the success of your event. Follow these quick tips to find a great speaker every time.
Here’s a phrase that just about everyone in our industry has heard, or maybe even said: “Great marketing starts with great stories.” But what does this really mean? It means that what’s in your content, including images and words, is extremely important to the success...
Building an app requires more than just knowledge. It requires imagination. Take a look at what we’d include if we were building one for, say, the zombie apocalypse.
To support a new product launch or build awareness of niche products, well-known brands are turning their Instagram accounts over to influencers. Could this be a solution to build awareness for your brand?
Digital advertising offers cost efficiencies and trackability, but it’s easy to get lost in the labyrinth of these “self-service” platforms. Learn how a badged Google Partner agency can help.
Before you open your business’s doors to a film crew so that you can shoot a corporate video, consider these five common expectations of a production team.
One of the biggest online blunders a company can make is to copy text from its brochure and paste it straight into its website. Use these six tips to write copy geared exclusively for a web audience.
Think you don’t need an editorial calendar for your brand’s social media? Think again! Follow my four easy steps to what will soon be your greatest asset for social media marketing
At Vela, we believe in supporting our community and the endeavors of nonprofits to make a difference in our lives. We feel honored to collaborate with them and are inspired by the work they do.
More people than ever before are turning to mobile devices for their web access. Which means your website has to be optimized for mobile delivery. Here are 10 tips to help get you started.
Content is king, especially if you’re looking to increase customer engagement with your brand. So how good is your company’s content marketing approach? Find out from our head of creative strategy.
Having a poor event website or no website at all ultimately means that all other marketing efforts around your event are ineffective. Learn how you can avoid that trap with these great tips.
In the same way that baking cookies doesn’t make me a baker, placing graphics on a page doesn’t make you a graphic designer. I know those are tough words. But they’re true. I’ve watched over the years as technology has allowed clients to become more...
You’ve probably used voice search before, and you may even utilize this hands-free function on your smart phone or smart speaker regularly. Certainly, your customers are starting to adopt this new method of accessing information. That’s why our digital...
I remember when Apple announced in 2011 that Siri, an A.I. personal assistant, would be integrated into the operating system of the new iPhone 4S. I scoured the internet for videos on what brilliant people had “taught” Siri how to do and dreamed of how she...
Even in these digital times, the press release is still a viable public relations (PR) tool. That’s because newsrooms are smaller, the news cycle is constant and reporters are pushed to write, publish or produce more stories than ever. A well-written, newsworthy press...
Concept the vision, make the budget. Now what? Find some talent! Casting the perfect person for a video or commercial role can be a challenge. Get the inside scoop on casting talent and how we make it happen for our clients.