Velosophy – what we love.
There’s No ‘You” in A Customer Journey

There’s No ‘You” in A Customer Journey

How to create an effective customer journey map: Warning, don't try this alone. If you own a business or are in a position that is responsible for making sure customers know about your brand, you’ve probably put some level of thinking into answering this question: How...

8 Common Research Terms, Explained

8 Common Research Terms, Explained

You’ve decided to conduct a research project and you’re trying to figure out the research that already exists on the topic. The only problem is that the reports you’re reviewing read like they were written in a foreign language. The first time you hear terms such as...

What’s In a Name?

What’s In a Name?

Learn about the five steps we use in our brand naming and renaming projects. Sometimes your brand needs more than a facelift. It needs a new name. Maybe it’s because there’s a sudden controversy that you need to separate your organization from. Maybe ownership has...