Velosophy – what we love.
An image may be worth a thousand words, but if that image is blurry, the words may not be kind. Learn more about image resolution and how it can impact the quality of your marketing materials.
Writing a quality press release doesn’t have to be hard. Use these 10 tips to craft a release that will help you garner positive media exposure for your company.
When it comes to Facebook, what is the difference between reach and impressions? And what in the world is an engagement? Click here for more info – including 5 tips to help improve your Facebook ROI.
How Good Is Your Grammar? Are you a whiz with words, or are you constantly questioning every comma and dash? Test your prowess with our five-question Grammar Slammer, and see how you rank! Remember, all answers are based on information found in “The Associated Press...
If client retention is an important part of your business model – and it should be – you might be interested in these five simple tips from our in-house client relations expert, Cheryl James.
Vela does it again! Our video work for Volvo Group North America won a bronze award from the 38th Annual Telly Awards.
Want to inspire greater productivity and well-being in your office? Consider the impact that music and noise in general can have on your employees.
If your brand has been using pop-up ads, auto-playing video ads or quickly flashing ads in online spaces, you may need to reconsider your digital advertising strategy before the end of the year.
Have you heard about Mastodon, social media’s newest platform? This hopeful Twitter alternative is getting a lot of buzz. Learn what it’s all about and whether it can help boost your business.
Bad advertising is easy to create. Good advertising is harder. GREAT advertising needs a great idea behind it. Learn the three common elements of all GREAT ads.
To its credit, United responded quickly in both incidents. But it messed up on the messaging. In trying to explain what happened and why, it focused too much on policies, procedures and why United was right. And it was those initial responses that helped fuel the fire.
One small hiccup or add-on to an event budget can make or break the entire outcome. Learn how to create a budget plan that will help you track costs and anticipate future spending needs.
Being part of a team and sharing rewards is rare in nature but key to humans. Learn how you can foster effective teamwork with these seven easy tips.
The SEO game can make or break your business. We’ve gathered some valuable pointers to help your business reach those desirable top Google rankings.
How a company brands itself reflects its values, intentions and overall voice. While the initial focus of branding is usually visual, the byproduct of branding choices often goes much deeper.
Marketing without ROI is wasted effort – and money. Before you start reworking your marketing materials, make sure that the tools you plan to use can help you reach your goals.
Strategic video production separates the good from the great. It’s what drives the process and produces ROI-generated content. We know this process, and we own it for each of our clients.
What’s the most important question your team isn’t asking during project planning? It’s not “What are we building?” or “Who’s on the team?” But neglecting it can have major implications.