Velosophy – what we love.

The Vela Way

A not-so-average internship, courtesy of Vela Agency     I was once given the advice to be extremely cautious when accepting an internship, and to be even more cautious if it was at a marketing firm. I was told I would grab coffees and file documents and be...

Keep Your Guests Safe at Your Events

Follow these 10 corporate-event planning and security tips when creating your next event. What comes to your mind when you think of event security? Beefy guys in black t-shirts emblazoned with “SECURITY”? Women wearing suits and earpieces? Metal detectors and wands?...

How Vela Empowers Its Interns

How my experience at Vela has provided me with the experience to jump-start into a career. Editor’s note: Saba Khan may have been Vela’s quietest intern ever, and quite possibly our most focused. She put her analytic mind to every project we gave her and came back...

How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...

Is an Event Sponsorship Right for Me?

Not sure whether an event sponsorship request is a great marketing opportunity or a bad budget move? Use the flowchart below to help you decide!   If you’ve ever gotten a cold call asking your company to sponsor an event, your first instinct might be to say “no.”...

Meet Vela’s Carly Lawson

The term “graphic designer” doesn’t cover everything Carly Lawson can do. So we made her Vela’s senior creative designer instead. Q: What do you do at Vela? A little bit of everything! Graphic design, video editing, website creation, motion graphics, planning and...

The Journey Worth Taking

Learn how to define your customer journey and make it a worthwhile one. A journey of a thousand miles begins with a single step. – Lao Tzu Sounds long. And maybe hard. And that may be what you’re thinking whenever someone mentions customer journey mapping. We hear it...

Run with Us at the PTI Run on the Runway

Vela is proud to be a bronze sponsor of this year’s Run on the Runway.     Ever wanted to run on a runway? Here’s your chance. And if you are one of the first two people to email Christina Hussey and request a coupon code, you can take part in the PTI Run on...

Get to Know Vela’s Ginger Gallagher

An interview with Ginger Gallagher, Vela’s president   Ginger Gallagher’s official title at Vela is president, but she’s not your stereotypical leader in a dark gray suit. Warm, welcoming and wise, Ginger is quick to pitch in on projects in and out of the office....

The Super Big Bowl of Advertising

The best Super Bowl commercials in 2019, according to Vela intern Daisha A. Bunn.   Bacon wrapped jalapeño peppers? Check. Friends and family? Check. Bedtime? Ruined. Is it just me or has the Super Bowl become an event comparative to a national holiday? The...