by Search Engine Land | Sep 19, 2019 | Industry News
Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are...
by Search Engine Land | Mar 13, 2019 | Industry News
This week, Moz announced it has updated its Domain Authority (DA) score, and as we expected, it caused confusion within some segments of the SEO industry. Some, maybe more novice, SEOs confuse the DA metric with an internal metric used by Google. This is fueled in no...
by Search Engine Land | Oct 19, 2018 | Industry News
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key...
by Search Engine Land | Sep 28, 2018 | Industry News
When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It’s competitive — so every little bit of SEO you can add to your site helps. But let’s face it… it’s a struggle! Here are some common blunders you should avoid. Adding...
by Search Engine Land | Sep 20, 2018 | Industry News
For as long as search engine optimization specialists (SEOs) have been working with Google, they’ve been thinking about the best ways to optimize for user intent. Each search made by a human is an action denoting a need. In our minds, we know what kind of answers we...
