by Search Engine Land | Oct 19, 2018 | Industry News
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key...
by Search Engine Land | Sep 28, 2018 | Industry News
When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It’s competitive — so every little bit of SEO you can add to your site helps. But let’s face it… it’s a struggle! Here are some common blunders you should avoid. Adding...
by Search Engine Land | Sep 20, 2018 | Industry News
For as long as search engine optimization specialists (SEOs) have been working with Google, they’ve been thinking about the best ways to optimize for user intent. Each search made by a human is an action denoting a need. In our minds, we know what kind of answers we...
by Search Engine Land | Jul 23, 2018 | Industry News
Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content project, will it generate a lot of traffic? You: “It depends.” “It...
