Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a consumer study shared with sister …..
NEW YORK — Inventory management — let’s call it inventory mismanagement — has emerged as an Achilles heel for department stores.
Those retailers, along with others selling third-party apparel, were particularly ….
Today’s digitally transformed marketplace offers new tools and strategies to help brands establish influence and drive loyalty.
But what does loyalty actually look like in an era of unprecedented consumer choice, and how does the incentives payment experience factor in?
With a variety of ways to connect with your customers — websites, print ads, traditional advertising, content marketing and more — it can be difficult to decide which channel is the most effective. Even in the digital age, print ads engage viewers for more time and a week later, readers show greater emotional response and memory for print ads.