by PR Daily | Mar 29, 2019 | Industry News
What compels a viewer to click on your video and stay until the end? In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task. Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. These...
by PR Daily | Mar 26, 2019 | Industry News
Email marketing has a proven track record of success, but brand managers must be willing to adapt if they want to continue to reap the benefits of this powerful marketing channel. Technological advancements are allowing for more engaging messages to be sent to users’...
by PR Daily | Mar 22, 2019 | Industry News
My eyes caught an article online the other day that included this sentence: “Officials also stated that an innocent 35-year-old passerby who found himself caught up in a long-winded dispute over use of the serial, or Oxford, comma had died of a self-inflicted gunshot...
by PR Daily | Mar 8, 2019 | Industry News
All too often, clients struggle to initiate and maintain an ongoing content marketing program. It’s not that they don’t recognize the value of such a program. Rather, they doubt how they will find the time to implement what is likely a time-consuming strategy. After...
by PR Daily | Mar 8, 2019 | Industry News
When faced with a crisis, your first instinct might be to deny all wrongdoing. However, that’s rarely a path to reviving your reputation. In fact, your denial could make a crisis even worse. Denials are usually the first knee-jerk when a crisis comes. Just recently,...
