Hackneyed Phrases to Ditch from Your Press Releases

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...

5 Common Missteps in Crisis Communication

Unfortunately, it’s not a matter of if, but when a cyber incident or a data breach will hit your company. According to Gemalto, in 2018 there were 945 companies that experienced a data breach, which is almost three per day. That means last year, 945 PR teams probably...