How to Tell Your Brand Story through Distinctive Photography
Telling your unique brand story requires you to find compelling people stories.
Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond.
Know and share your brand’s image. The story you tell must convey your company’s point of view. Ask these key questions:
Study: What Drives Gen Z Loyalty and Purchasing Decisions?
The kids are all right, but winning their loyalty takes a deft marketing touch. New research from SnapChat reveals key insights into how Generation Z members (those born in the late 1990s and early 2000s) prefer to interact with companies online. The data also unveils...Hackneyed Phrases to Ditch from Your Press Releases
Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...5 Common Presentation Missteps – and How to Avoid Them
We easily spot the flaws—too long, boring, indecipherable—when others speak. Yet when we take the stage ourselves, many of us fall into those same pitfalls. Here are five common presentation mistakes, along with tips on how to avoid them: 1. Failing to engage...