Plural? Singular? Tough Verb Challenges, Explained

About half of all grammatical errors are mistakes in the use of verbs. Here’s a brief look at two problem areas involving subject-verb agreement. Collective nouns Collective nouns define more than one person, place or thing (e.g., team, class, audience, panel, staff)....

What Influencer Marketing Will Look Like in 2019

In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. The “newness” of influencer marketing means there were mistakes made and important details overlooked, but 2018 has...

Infographic: Writing Tips to Get More Clicks

The words you use matter when entreating customers to take action. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. To achieve this,...