by PR Daily | Dec 7, 2018 | Industry News
This article originally appeared on PR Daily in December of 2017. Some customers prefer handshakes, eye contact and content they can hold in their hands. Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work. If you’re keen on...
by PR Daily | Nov 30, 2018 | Industry News
Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a fake review and 84 percent did not recognize it when a false claim was made....
by PR Daily | Nov 6, 2018 | Industry News
Its influence is simply too large to ignore. With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and...
by PR Daily | Nov 5, 2018 | Industry News
Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements. Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social...
by PR Daily | Nov 1, 2018 | Industry News
Typically, anything that improves efficiency is welcomed in our jobs. However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment. For example, an unfit automatic response to a...
