by PR Daily | Nov 11, 2019 | Industry News
If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program. Without one, it’s difficult to evaluate the program’s...
by PR Daily | Nov 4, 2019 | Industry News
Telling your unique brand story requires you to find compelling people stories.
Viewers are savvy content consumers, and their BS detectors are finely honed. Take a risk by telling a story with emotion and intent, and your audience will respond.
Know and share your brand’s image. The story you tell must convey your company’s point of view. Ask these key questions:
by PR Daily | Oct 11, 2019 | Industry News
The kids are all right, but winning their loyalty takes a deft marketing touch. New research from SnapChat reveals key insights into how Generation Z members (those born in the late 1990s and early 2000s) prefer to interact with companies online. The data also unveils...
by PR Daily | Oct 10, 2019 | Industry News
Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused...
by PR Daily | Oct 3, 2019 | Industry News
We easily spot the flaws—too long, boring, indecipherable—when others speak. Yet when we take the stage ourselves, many of us fall into those same pitfalls. Here are five common presentation mistakes, along with tips on how to avoid them: 1. Failing to engage...