by PR Daily | Jun 19, 2019 | Industry News
Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. With eye-popping graphics, your creations stand a chance of...
by PR Daily | Jun 17, 2019 | Industry News
You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV. To effectively convey your message, it’s important to look your...
by PR Daily | Jun 11, 2019 | Industry News
This article originally appeared on PR Daily in June 2018. We’ve heard it before. In a radio or TV interview, a spokesperson starts off by telling everyone how “excited” they are. If they are not excited, they are “delighted.” Sometimes they are not content with...
by PR Daily | Jun 11, 2019 | Industry News
Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone. You must master the intricacies of the visual platform, the social media consultant, speaker and...
by PR Daily | May 20, 2019 | Industry News
Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it. Here are three common marketing automation mistakes, along with tips to avoid those costly blunders: 1. Personalizing content based on superficial details. Most...
