by PR Daily | Jan 28, 2019 | Industry News
About half of all grammatical errors are mistakes in the use of verbs. Here’s a brief look at two problem areas involving subject-verb agreement. Collective nouns Collective nouns define more than one person, place or thing (e.g., team, class, audience, panel, staff)....
by PR Daily | Jan 18, 2019 | Industry News
This article originally appeared on PR Daily in January 2018. Video is far more than just the latest social media buzz or digital trend. It’s fast replacing written and other static content, as the most dominant form of digital communication. This is fundamentally...
by PR Daily | Jan 11, 2019 | Industry News
Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business. However, many organizations are too busy to focus on bringing social media marketing into the fold; instead they outsource their social media...
by PR Daily | Jan 9, 2019 | Industry News
In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. The “newness” of influencer marketing means there were mistakes made and important details overlooked, but 2018 has...
by PR Daily | Jan 2, 2019 | Industry News
The words you use matter when entreating customers to take action. Direct response marketing helps brand managers gather audience feedback, increase the number of readers that opt in to receive emails or get consumers to purchase goods or services. To achieve this,...
