by Laura Beth Young | Mar 6, 2020 | Agency Blog, Events
Thank you to Iora Health for allowing us to share its story to illustrate how experiential marketing with research had a positive effect on Iora Primary Care’s North Carolina campaign in 2019. According to research, 77 percent of marketeers use experiential marketing...
by Laura Beth Young | Nov 12, 2019 | Agency Blog, Events
When planning corporate events, use some of the ideas below to make your budget go farther. In today’s world, cost-cutting is not a bad word. Everyone looks at the bottom line and no matter the purpose of the event, ROI (return on investment) is top of mind, as well...
by Laura Beth Young | Aug 20, 2019 | Agency Blog, Events
Read on for tips from an experienced corporate event planner. Rarely does an event come together perfectly. Maybe the budget isn’t realistic. Or the weather isn’t cooperating. Sometimes the venue isn’t the right choice, but it’s the only option available on the...
by Laura Beth Young | May 7, 2019 | Agency Blog, Events
Follow these 10 corporate-event planning and security tips when creating your next event. What comes to your mind when you think of event security? Beefy guys in black t-shirts emblazoned with “SECURITY”? Women wearing suits and earpieces? Metal detectors and wands?...
by Laura Beth Young | Apr 2, 2019 | Agency Blog, Events
Not sure whether an event sponsorship request is a great marketing opportunity or a bad budget move? Use the flowchart below to help you decide! If you’ve ever gotten a cold call asking your company to sponsor an event, your first instinct might be to say “no.”...
