The Right (and Wrong) Reasons to Rebrand in 2019

Rebrands are complicated, and carry big risks. Even big brands aren’t immune — just look at Uber. After redesigning its logo, 44% of people were unsure of what Uber’s logo represented. Ultimately, knowing the risks of rebranding can help you...

Test Your Brand Name Pronunciation Skills

How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled. Perhaps the first place to start is by...