In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.
In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash.
The tactic used in these campaigns is …
Nowadays, video is an undeniably popular channel for marketing purposes.
In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.
If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-