5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long...

10 Logo Design Trends to Watch for in 2020

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask...

Quick Tip: Embedding Video in Emails

Nowadays, video is an undeniably popular channel for marketing purposes.

In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.
If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-