How to Avoid Common Research Mistakes

Whether you are working with a research firm or not, don’t make these six common mistakes that can skew your research results. When planning a research project, you’re aware of all the topics you want to explore with your audience, but asking your audience exactly...

A Vela Kind of Summer

My time here at Vela Agency is soon coming to a close and I am filled with appreciation for the experiences I have been able to have here. During my time at Vela, I have really been able to explore my various communication interests like marketing research and social...

In the World of TED

I was introduced to TEDx Talks a few years back when my professors started integrating them into our lectures during my undergrad at Salem College. I was fascinated by the concept of engaging public presentations – being a Communications /Marketing major I understood...

Getting Personal with your “Tribe”

Do you know your consumer? Like, know know. What do they want? What do they believe? Are you aware of your target consumer or do you target anyone and everyone? In Seth Godin’s TED Talk, “The Tribes We Lead”, he explains his idea of targeting what he calls “tribes”....