You can’t be effective at selling until you know who your customers are. And the best tool for understanding your customers? A marketing persona. Learn how to create one here.
A style guide does more than ensure your writing remains professional and consistent across your organization. It can also help you save time – and money. So, how do you pick the right one?
One of the biggest online blunders a company can make is to copy text from its brochure and paste it straight into its website. Use these six tips to write copy geared exclusively for a web audience.