Before You Buy, Check PTI
Vela Agency has worked as PTI’s marketing partner for more than 15 years.
Our work spans the gamut, from print to digital advertising, from internal displays to outdoor billboards, and from airport commission events to experiential marketing.
In 2021, we developed the elements of a digital campaign around the tagline, “Before you buy, check PTI.” This was in response to a request from PTI to remind consumers that they should always check the cost and convenience of flights from their local airport before purchasing tickets to fly from Charlotte or Raleigh, N.C.
Within the airport, elements of this campaign are being rolled out with the tagline, “Before you fly …” to spotlight various amenities offered at PTI.
Work to date has included:
- Light pole banners
- Digital ads
- Social media ads
- Radio ads
- Contest landing page
- Interior signage
- Construction signage
see more.
Carolina Classic Fair
A 10-day tradition that has taken place since 1882, the annual Carolina Classic Fair (formerly known as the Dixie Classic Fair) is dear to the heart of hundreds of thousands of North Carolinians. Vela Agency has worked with the fair since spring 2019. With new challenges came the need for a new look, feel, and digital experience. That’s where Vela came in.
CRW Airport
In the 75 years since its opening, the airport in West Virginia’s capital city has been known by several names: Kanawha Valley Airport, Chuck Yeager Airport and now West Virginia International Yeager Airport. A new name meant the airport needed a new logo and tagline, but the leaders of Charleston’s airport were thinking bigger – much bigger.
BTHVN Rocks WS
Who better to celebrate a German composer than a German luxury car company? Through branding, swag, and out-of-home materials we partnered with Mercedes-Benz of Winston-Salem to support a year-long celebration of Beethoven and the arts.