Public speaking – on- or off-camera – can be made easier with media training.

Choose your words wisely. That familiar adage has never been more relevant than in today’s environment of instantaneous sharing. Social media has increased transparency but makes it more challenging to control information amid a multitude of communication outlets. Reputations – good or bad – can be developed and spread in seconds. And if a negative impression is created in a public forum, it can be difficult to reverse.

Media training, with a focus on both traditional and digital platforms, can often be the difference between creating a positive impression or a negative one. Even if you don’t hold a public-facing role or are not a spokesperson for your organization, professional media coaching can help you organize key messages for your intended audience and get your point across more effectively in any situation.

Media training can help you to:

  1. Learn how to present effectively in person, as well as in print, video and social media

One size doesn’t fit all when it comes to conveying a message across multiple platforms, but media training can help you master the nuances of tailoring your delivery.

When you are on camera, at a podium or on stage, it is important to remember that you’re communicating with your tone and body language just as much as with your words. Even if your message is well-crafted and contains excellent information, it can be diluted if it’s delivered in a disengaged manner. With coaching, you’ll learn how to make your in-person presentations more interactive.

You’ll also be taught how to maximize the impact of written communications, from print to social media. Tone is just as important in written words as it is in person, but the window of opportunity to capture your audience’s attention is much smaller (and often character limited). Media coaching can help you craft posts that grab your audience’s attention.

  1. Learn how to define and convey your key messages

To maintain control of an interview or speaking engagement, ensure your intended message is delivered, and avoid being misquoted or misunderstood, it’s critical to clearly define and rehearse your key messages well in advance. They should be brief and to the point, original, focused on the benefits of your product or service, and tailored to your audience.

For maximum impact and focus, limit yourself to five key messages and continue to visit them throughout your speaking engagement to drive your points home. This will make your content easier for your audience to digest. During media interviews, having defined key messages will help you speak in short, easy-to-understand soundbites, which are more likely to be included in an article or story.

  1. Build credibility with your internal team, as well as with the public

Being knowledgeable is only one piece of being credible. The rest takes time, effort and a lot of patience to cultivate, but presenting effectively can help.

If you are given a platform to speak in front of others, it’s an excellent opportunity to position yourself as a thought leader. At the same time, it’s a chance for your audience to get to know you, which helps to build trust. Media training can help you achieve the delicate balance between being authoritative and approachable.

  1. Manage and control sensitive topics

Transparency, accountability and sincerity go a long way in building trust with colleagues and the general public, particularly when you are managing a crisis or addressing sensitive topics. Often, what you don’t say is just as important as what you do.

Rehearsing your key messages and ensuring they’re delivered keeps you in control. Mock interviews and speaking engagements should be conducted during media training – and recorded for later review – that requires you to develop responses to difficult questions ahead of time. This will help you maintain your composure if the interview takes an unexpected turn and gives you time to develop a prepared alternative to the dreaded “no comment” response.

  1. Increase confidence and poise

The true value of media training is the lasting confidence it can help participants build. The skills you will learn can be customized and applied to any speaking engagement, whether it is an interview, a presentation or even a one-on-one meeting. Individual careers and company reputations can all be enhanced through tailored, strategic communication coaching.

Ready to nail your next interview or speaking engagement? Contact Vela today to learn more about our coaching services.